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Research papers

Consumer behaviour and demand projections for the consumer electronics market in Brazil

The paper shows how it is possible to measure the influence of short-term cyclical factors on consumers' purchasing decisions in conjunction with factors specific to the market under analysis and obtain consistent models with satisfactory predictive...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Ana Hutz, Christian Andrei, Gustavo Madi Rezende, Elisabete Paschoal
Company: Philips International
April 18, 2004
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Citation

Hutz, Andrei, Rezende and Paschoal (2004a, April 18). Consumer behaviour and demand projections for the consumer electronics market in Brazil. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-demand-projections-for-the-consumer-electronics-market-in-brazil